Articles
Guides on sales practice, objection handling, and coaching.
Close More Deals: Open vs Closed Questions and Drills for Sales Reps
Turn open and closed questions into a one two punch. Use the question bank, timed drills, and coaching reps can use this week.
48% Skill Gains: Build Evidence Based Sales Coaching for Sales Leaders
Turn SalesDNA research into a manager ready coaching program. Build a three-part standard, track measurable metrics, and use scored roleplay plus transcripts.
Decide in 5 Steps: Simulation Training vs Role Play for Educators
A practitioner tool for educators: use a five step checklist to choose simulation or role play, with evidence based design, assessment steps, and scaling...
Discovery Questions List: 11–15 Live Qs, Precall & Roleplay for Reps
A category-tagged discovery questions list with the 11–15 live questions top reps use, plus an async pre-call intake plan and role-play drills to practice.
Close More Deals: 6 Coachable Sales Soft Skills With Daily Drills
Learn six coachable sales soft skills and a practical playbook: micro-behaviors, daily drills, manager rubrics, and AI roleplay to scale scored practice.
Stop Losing Deals, Sales Teams: Pick MEDDICC or MEDDPICC by Risk
Help sales teams choose MEDDICC or MEDDPICC by where deals die. Use ACV thresholds, a pilot of 90 days, and roleplay to close adoption gaps.
Make Methodology Stick for Sales Leaders: Manager Cert, CRM Gates
Sales leaders and enablement: prioritize manager certification, CRM gates, and capability sprints to embed your sales methodology into the CRM and daily...
3–6% of Payroll: Sales Leaders' 10 Minute Plan to Budget Training
Build a defensible sales training budget with three quick calculators, ready templates, and AI roleplay that cuts repeat workshop costs.
Sales Managers: 6 Moves to Beat Gatekeeper Objections with Roleplay
Scored scripts, timing tips, and a 10 minute roleplay managers can run today to rout gatekeeper objections and raise transfer rates.
Six Manager Coaching Skills to Practice Weekly for Faster Team Growth
Build manager coaching skills with short weekly practice: role play, transcripts, and one focused habit to see change in six weeks.
Trainers: Scored Difficult Customer Role Play Scripts and a Rubric
Trainer ready: 12 difficult customer role play scripts, a five step facilitation flow, and a 4 point rubric with scoring tips to measure team outcomes.
Revenue per Rep: Prove Sales Training ROI to Your CFO in 90 Days
Center measurement on Revenue per Rep, run a 90 day pilot, and use AI roleplay readiness scores and transcripts to prove sales training ROI to finance.